Touch screens thanks to their unique features have revolutionised how all kinds of events and marketing campaigns are developed. Trade fairs, conferences, exhibitions, advertising campaigns… Interactive touch screens for events combine an attractive visual interface with an interactive user experience. These features have transformed how brands, organisers and attendees interact at events.
Benefits of interactive touchscreens for event rentals
Improved ability to engage audiences
One of the main advantages of interactive touch screens is that they improve the ability to capture the attention of brands. Getting a greater number of attendees interested in the products and services offered by the brand. Both in corporate events and in marketing and advertising campaigns.
This improvement in capturing the attention of those present is essential in crowded environments such as trade fairs, conferences and exhibitions. Where attendees will have a multitude of stimuli. Because of the large number of exhibiting companies that will aim to attract attendees. This high level of competition makes it essential to improve the ability to make an impact on those present. A goal that interactive touch screens for events meet, thanks to the improved ability to capture attention.
Touch screens achieve this goal by combining their large size, which makes them stand out visually, with their touch technology. This will make attendees feel attracted to interact with the touch screen and, consequently, with the information displayed by the brand.
Delivering an immersive experience
Touchscreen rental allows brands to offer an immersive experience to attendees. They will go from being simple passive spectators to active participants who will be able to interact directly and autonomously with the brand’s content. They will be able to display digital catalogues, interactive maps, 3D product demonstrations, promotional games, surveys, forms…
Thanks to this interactivity and immersive experience, not only will it improve the user experience, but also brands will ensure that attendees retain more information and strengthen brand recall.
Increased data collection
Interactive touchscreens for events improve data collection by increasing the amount of data the company will be able to collect. The presence of touchscreens allows brands to record the interactions users make with the touchscreen. This provides brands with valuable information about the interests, behaviours and preferences of attendees at the event.
This information can be used to optimise the company’s future marketing strategies. In addition, this information will allow the brand to understand the needs of its potential customers and focus its products and services to meet the needs of potential customers.
Great versatility
Thanks to being touchscreens, which can be installed in stands with wheels or wall brackets, they offer great versatility. They can be used in any space. This versatility allows brands to use them in any event where they are needed. In addition, the content can be updated at any time in real time. In this way, you can adapt the content to the changes of the event. You can update according to the time of day, the time of the promotion, create special promotions…
As we have observed, large-format touch screens transform events. Bringing innovation, dynamism and interaction. Enriching the interaction between exhibitors and attendees. These tools make it possible to stand out, connect and leave a mark on the attendees.
Touch screens for events in Barcelona, Madrid…
SB Service are specialists in the rental of interactive touch screens, also, totems or tactile mupis, interactive in the form of smartphone… In Barcelona, Madrid, Valencia, Zaragoza, Lleida, Girona, Tarragona… For events, congresses, fairs, advertising or marketing campaigns… Contact us, if you want to stand out in your events. And follow us on Instagram, YouTube and Facebook to see some of our set-ups with touch screens and audiovisuals, such as LED screens, TVs or truss structures.